Are personalized vitamins worth it?


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Persona is a vitamin subscription service offering a range of vitamins and supplements to meet different health needs and goals.

Customers complete the online assessment first, and then the company creates a personalized plan to meet their needs. A person can narrow down their options by selecting a particular program, such as weight loss or sleep.

This article discusses the Persona brand and how the subscription model works. It also reviews the benefits and risks of supplements and lists some alternative supplement subscription brands.

Personage launched in 2016, headquartered in Washington State in the United States. The company ships to all US states and internationally.

Explore the full list of countries Persona ships to.

Persona has an average customer rating of 4.4 out of 5 stars on Trustpilotwith 69% of reviews giving the company full 5 stars.

Positive reviews frequently note Persona’s customer service, while negative reviews often mention issues with orders and cancellations.

Persona does not have accreditation from Better Business Bureaubut it has a positive grade of B+.

Medical News Today chooses products and brands that have been thoroughly vetted by our team for their medical credibility, good business practices and social impact.


We determine if the ingredients are potentially harmful. We also check whether the products contain anything that could cause interactions, allergies or other harmful reactions after consumption.

Cost and value

We compare the cost of a brand’s products with the value they offer. We also share alternatives at several different price points.

Personalized reviews and brand reputation

We evaluate the health claims of the brands we recommend and whether they meet best practices for trade regulations and the Food and Drug Administration (FDA). Finally, we look at customer reviews.

Here are some Persona pros and cons to consider.

Please note that the author has not tested these products. All information is based on research.

Persona offers a personalized plan of vitamins and supplements. The company complaints there is scientific evidence to support all of its vitamins and supplements.

People can choose from a variety of specialty programs before receiving personalized recommendations.

The specialized programs available are:

  • prenatal
  • Men’s
  • Women’s
  • sleep
  • energy
  • weight rack
  • stress and anxiety
  • bariatric
  • aptitude
  • immune defense
  • healthy aging
  • digestion
  • detox
  • joint health

Medical advisors and nutritionists

Persona has a medical advisory board. This team of health professionals ensures that vitamins and supplements are of sufficient quality.

Persona also has a team of in-house nutritionists available 7 days a week. This direct access to a panel of nutritionists allows customers to ask questions about Persona products and receive personalized advice. A Persona member can contact these nutritionists by email, online chat, or phone.

Regulated products

All Persona supplements are manufactured in the United States

The company complaints that its products meet the guidelines and regulations of the Food and Drug Administration (FDA) and current good manufacturing practices (cGMP). The company’s website states that each product undergoes rigorous testing and all products have a certificate of analysis.

personas too States that it delivers all orders in recyclable packaging. The dispenser box includes post-consumer waste, which a person can then reuse and recycle. Other packaging, including the shipping box, brochure and paper packaging, is sourced from sustainable producers.

The company also makes donations to an organization called Vitamin Angels. For every Persona order she ships, she provides two children with vitamin A for one year.

A person starts ordering from Persona by taking the company’s review, which is available on their website and takes about 5 minutes to complete.

Assessments ask questions about a person’s age, gender, height, and weight. The person will then enter information about their health goals, lifestyle, diet, allergies, and any medications they are currently taking.

Persona’s doctor-designed algorithm then automatically creates a personalized plan based on the person’s answers. The company will confirm the price of the plan at this point in the process.

A person can customize their order at any time by adding or removing extras.

Customers receive their packages every 28 days. Through their online account, a person can add or remove supplements, change their shipping date, pause or cancel their subscription, update their current medication details, and view their bills.

Persona is a customizable vitamin subscription service. Clients complete a short assessment and receive recommendations regarding their age, gender, and other health factors.

This vitamin subscription may be suitable for people who prefer an individualized approach and support from Persona’s on-call nutritionists. For example, it can benefit people who want to avoid trips to the store and enjoy the convenience of having vitamins delivered to their doorstep, so these subscription services can save time.

But if someone prefers to buy vitamins in person at the store, order a single bottle of supplements at a time, or is trying to cut regular costs, a subscription service, such as Persona, may not be the best choice.

the Centers for Disease Control and Prevention (CDC) say that vitamins are essential for certain bodily functions. The body does not make most vitamins naturally, so a person must get them from food or supplements.

Here are some benefits of personalized vitamin services:

  • fully customizable programs
  • convenience
  • people may discover new supplements that may benefit them

The potential risks of a personalized vitamin service are:

  • they can be expensive
  • the FDA does not regulate dietary supplements as closely as drugs, so their safety and effectiveness may vary
  • may lead to excessive consumption, according to the American Society of Nutrition

The authors of a 2016 review noted that high-dose supplements do not always prevent disease. They also stated that high dose supplementation can be harmful. For example, a 2018 report found that reports of vitamin D toxicity have increased due to high-dose supplements, inappropriate prescriptions, or unregulated formulas. High-dose vitamin C supplementation can cause kidney stones, while vitamin A toxicity can lead to nausea, headache, fever, and other side effects.

A person should consider the quality of the products he is planning to buy. It is important to check if a company has certifications to confirm certain manufacturing and product quality standards. The company must also be transparent about whether the product has undergone rigorous testing.

A person can also check to see if a vitamin subscription company has employed qualified healthcare professionals, such as nutritionists and doctors. If healthcare professionals test and approve products, they are more likely to be of high quality.

Another quality indicator is the ingredients in the products. A person may wish to avoid supplements that contain many additives, preservatives, or fillers.

People can also consider the range of products offered and their ability to customize their plan, pause or change an order, or cancel their subscription.

It can also be helpful to check reviews on websites, such as Trustpilot, for information about other customer experiences. These reviews should indicate whether the company is trustworthy and legitimate.

However, anyone with serious health conditions or concerning symptoms should seek medical attention rather than relying on supplements.

A few other brands that offer personalized vitamin and supplement plans are:

  • Care/of: Care/of asks clients to complete a quick assessment and then creates a personalized plan for them. In addition to vitamins and supplements, the company offers probiotics, collagen, protein powder, and others. Learn more about Care/of.
  • Root: This company requires a customer to take a DNA test and also requests a blood test, although this is optional. The results of these tests dictate the individual’s personalized vitamin and supplement plan.
  • Ritual: Allows customers to purchase multivitamins for children and adults, so one person can order for the entire household. The company currently only offers multivitamins.
  • To feed: Offers an affordable vitamin and supplement subscription that uses the results of a 5-minute online assessment to determine a person’s plan.

Here are some common questions people may have about Persona.

Are Persona vitamins high quality?

The company said he works directly with suppliers he trusts to source the highest quality ingredients. It also tests its vitamins at various stages of production to ensure compliance with FDA and cGMP guidelines. However, Persona does the testing, rather than a third party.

Are Persona vitamins FDA approved?

the FDA does not endorse any dietary supplements – it considers dietary supplements to be food rather than medicine.

Personage States that its products comply with FDA and cGMP guidelines and regulations. It states that each product also undergoes rigorous testing at various stages.

Where are Persona vitamins made?

The company said that it manufactures its vitamins, herbs and dietary supplements in the United States and complies with FDA and cGMP regulations.

Persona creates individual vitamin and supplement plans based on a brief online review. The company has a team of nutritionists and a medical advisory board to ensure that all products are held to high manufacturing standards and that research supports their use.

The plans offered by Persona are completely customizable and a person can stop or suspend their subscription at any time. However, an individual should speak with a doctor before taking any new vitamins or supplements.


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