This Company Creates Custom Vitamins Based On Your Unique DNA


In an ideal world, everyone would get all the nutrients they need, in exactly the right doses, from delicious, locally sourced organic foods. But let’s be realistic. For the vast majority of the human race, this is simply not possible. We can’t all be like Tom Brady and Gisele Bundchen, who have personal chefs who prepare summer rolls with Swiss chard and pineapple cucumber gazpacho whenever they want. Many of us get the nutrients we lack in our diets through multivitamins. Or at least we think We do. In reality it is not that simple. First of all, no two bodies and lifestyles are the same. The vitamins your body needs and is able to absorb may be completely different from the vitamins someone else needs. Second, most of the nutrients and minerals in generic drugstore multivitamins do not enter your system due to poorly designed delivery methods. This means that most of them are simply flushed out of your body and straight into the toilet. But this is not the case have be so. Thanks to modern science and a high-tech wellness startup called Rootinenow you can create personalized vitamin and nutrient supplements based on a comprehensive analysis of your DNA, lifestyle, and blood nutrient levels.

Plot? You should be. So let’s roll up our sleeves and talk science.

Image via Rootine

The basic multivitamins you get at your local pharmacy have two main problems: it’s hard to get them into your system, and it’s nearly impossible to tell if you’re getting the amounts your body actually needs.

The first problem is the result of the standard oral delivery method, which has inherently poor bioavailability. This means the vitamins are flushed out of your body before they can be absorbed into the bloodstream.

The second problem is a result of genetics. Although the labels on all vitamin bottles may list recommended daily values, the reality is that your body may be genetically predisposed to overabsorb some vitamins and underabsorb others.

The good news is that Rootine has developed solutions to both of these problems. They first created a slow release microbead delivery system. These microbeads are gradually dissolved and absorbed over 10+ hours, so no micrograms of nutrition are flushed down the toilet. Second, Rootine has created a system that uses nutrigenetics and metabolomics to determine exactly what nutrients your body needs and is able to absorb.

Image via Rootine

Nutrigenetics is the study of how slight genetic variations affect how your body absorbs and metabolizes nutrients. Metabolomics is the systematic identification and quantification of metabolites, which are the by-products of metabolic processes in cells. By assessing the levels of certain metabolites, we can get an idea of ​​how the body processes specific nutrients.

Root uses a DNA test to determine the impact of your genetics on nutrient absorption. This test analyzes over 50 single nucleotide polymorphisms that have been shown to impact nutrient absorption, distribution, metabolism, excretion and receptor function. If you want to take it a step further, Rootine can also use blood test results to analyze metabolites and determine how nutrients are working in your body. This analysis can only be performed by a handful of labs worldwide and reveals nutrient deficiencies that traditional blood tests miss.

Image via Rootine

Although the science behind Rootine is quite complicated, using their service is not. When you sign up, you start by taking a two-minute “lifestyle quiz.” Rootine then sends you an easy to use cheek swab DNA test. Once you send it back, Rootine runs its tests, analyzes your samples and creates a personalized report with nutrient dose recommendations, all of which are shared via their secure online customer dashboard. Then they create daily personalized vitamins and ship a 90-day supply right to your door.

Rootine’s vitamin packs contain 18 nutrients that the research has proven conclusive to be beneficial to humans. These include vitamin B12, vitamin B6, vitamin C, vitamin D, folate, magnesium, zinc, calcium, iron and many more.

There are no two identical bodies. And no two bodies have exactly the same nutritional needs. So isn’t it time to ditch one-size-fits-all multivitamins? Sign up for Rootinetake their DNA test and get a bespoke multivitamin regimen created specifically for you.

Futurism Fans: To create this content, a non-editorial team worked with an affiliate partner. We may collect a small commission on items purchased through this page. This post does not necessarily reflect the opinions or editorial endorsement of

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