Xampla’s natural technology wraps a microscopic droplet of vitamin oil in a plant-based material to protect the vitamin, such as vitamin D, from UV rays, pH imbalance and pasteurization.
This allows brands to add vitamin D-related health claims to a wide range of beverages, including those shipped in clear liquids and transparent bottles.
Xampla announced a partnership with global beverage manufacturer Britvic earlier this year to develop new innovations for the beverage industry. Its vitamin microcapsules are an instant solution and adapt to existing industrial manufacturing processes.
The Cambridge-based company’s vitamin microcapsules increase the volume of effective vitamins without affecting the taste of the product.
Previously, brands either relied on an expensive “excess” of vitamins and nutrients, accepting ingredients to deteriorate over the life of the products, or simply didn’t add vitamins at all.
Simon Hombersley, Managing Director, said, “Xampla’s microcapsules offer leading beverage brands the ability to get the vitamins people need directly from everyday products.
“The trend of benefit-driven products has grown steadily over the past 10 years. Young people and parents are particularly concerned about the health and well-being properties of their products, especially in the post-Covid context and as the coldest months approach.
“Our vitamin microcapsule offers brands a simple, much-needed solution to safely micro-package vitamin D in clear bottles, and the ability to micro-package a range of other nutrients in the future. We are working with multinationals to bring this product to supermarket shelves.”