Common Good helps Renzo Vitamins become a household name with charming ads


If you are unaware of the miraculous balance achieved by Renzo Vitamins, then you are the target audience for the new campaign created by the advertising and design agency Common good. Launched in 2017 and sold directly to customers through Amazon, Renzo vitamins were developed by pharmaceutical scientist Dr. Jose Rocca, whose son Renzo was born with a particular condition requiring care and multiple surgeries throughout his life.

Due to his condition, Renzo had to follow a strict diet of healthy vitamins before his operations. However, Dr. Jose soon discovered that the standard children’s vitamins weren’t enough, so he set to work formulating a special alternative. The result is Renzo’s®, a “Melty Tab” vitamin/gum alternative that kids and parents can feel good about.

To help Renzo’s break out of its niche audience, expand into new channels, and become a brand in the world of children’s vitamins, the company collaborated with Common Good to highlight its unique position as the best of two worlds. Billed as the “Vitamin Unicorn” due to her magical ability to tick all the boxes, the new campaign unfolds with this idea in a series of storybook-themed ads.

“I’m so happy to see the brand that bears my son’s name reach more and more customers through this campaign,” said Dr. Jose Rocca, PhD, founder and father of Renzo. “We have a big mission to help as many children and families as possible, which has been a big step in continuing our work.”

The 15 and 30 second spots are Renzo’s first real advertising campaign, and in these they cleverly tell parents that their mythical journey is over and their search for an all-purpose vitamin is over. Made with wholesome, clean ingredients that don’t contain sugar or GMOs, Renzo’s vitamins give them peace of mind and help keep their children healthy.

Ads come with adorable spots, digital banners, social carousels and stories, and partnerships that include display, e-blasts and Hulu video ads. These continue the fairy tale theme as we see cartoon graphics of gummies transform into Renzo’s and magical cauldrons stirring together all the goodness within.

“Renzo’s vitamins are a slam dunk for parents looking to perfectly nourish their children, but recognize the need to compromise when it comes to vitamins,” said Renzo Brand Manager Lyda Zatarain. “Our Melty Tabs show that we are a brand that really ticks all the boxes and makes kids and parents happy.”

Andy Dutlinger, Creative Director of Common Good, added: “We’re excited to work on this brand because so many of us are parents and familiar with the gummy-vitamin dilemma. We all bought expensive vitamins that our kids hated and ruled out. on something sweet and dodgy because we knew they would take it.

“So it was really fun to test the product with our own personal focus groups (our kids and our friends’ kids) – and the results spoke for themselves. Every kid loved the taste and the experience Melty Tab And Every Parent Loved It We couldn’t believe how happy everyone seemed, and it gave us great confidence that we were on a strong footing and creative direction for the job.


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